Goal, Goal! Erika Lust Offers Free Porn to USA Women’s World Cup Team

erika lust free porn

The World Cup is the biggest thing in Women’s soccer, and the dominant US team is currently 10,000 miles away from the States, in the Land Down Under. To show its support not just for the American team, but for women’s sport in general, ERIKALUST, a sex-positive porn brand, is offering free porn subscriptions and a selected range of 90-minute films. 

Women’s soccer is big business in the US, with a UEFA report estimating it at close to $700 million in annual commercial value. That’s a testament to the growing support for women’s sport. But for the players, so far from the States, the tournament can be an exhausting and lonely time.

As is standard practice during major international sporting tournaments, players are often told to cut out personal distractions to focus solely on their sporting performance, limiting time with their partners – a move which leaves many players full of pent-up sexual frustration.

To help relieve tension, and keep the USA team focused, ERIKALUST is offering to provide free porn subscriptions for the USA, the current World champions.

The unofficial partnership approach was made by founder and new porn pioneer, Erika Lust, who has directed and produced over 300 adult entertainment films, with a focus on the female gaze and using female directors. Erika will personally select 90-minute films for the squad to enjoy, and has personally written to the football associations in an open letter.

Should the offer be accepted, athletes will gain access to a number of ERIKALUST platforms, including Lust CinemaXConfessions and ElseCinema, where they’ll be able to view a number of award-winning erotic films to enjoy during their downtime. 

The films available from Erika’s award winning site are phenomenal feminist porn that I highly recommend, personally. Not just for internationally acclaimed athletes, but for anyone who enjoys porn, and especially, for people who think they don’t enjoy porn. If you’d like a few personal recommendations, I discussed some Barbie inspired films here.

Speaking about the sponsorship offer, Erika Lust said:

“The tournament’s official partners include gambling, fast food, soft drinks, logistics and IT software businesses. Those aren’t particularly relevant or much use to players who are restricted to how much intimacy they can enjoy due to being away from partners or in desperate need of some self-love. As an adult entertainment brand that makes porn that puts female pleasure at the forefront, it makes perfect sense to offer a helping hand to players during the tournament.

“Porn and masturbation are well known for being a great way to release physical and emotional stress. With the weight of expectation placed on these teams, we want to show them our support by becoming the first unofficial porn sponsor. We hope that the respective football associations see the physical and psychological benefits that masturbation and porn can have on the players’ performance.” 

About Erika Lust

Erika Lust is an award-winning indie adult filmmaker who creates sex-positive adult cinema by portraying relatable characters, realistic hot sex and offering a more inclusive and cinematic alternative to the mass produced mainstream porn.

Erika defends the importance of having women, BIPOC, and LGBTQ+ people behind the camera in all key positions and supports burgeoning talent across the globe by producing and financing female and queer guest directors. In addition to this, Erika has built a diverse (online & offline) community of sex-positive creators and artists.

Over the past 20 years, the Erika Lust brand has gone from strength to strength. Erika has directed many adult feature films and series, over 130 short films, and produced around 150 more.

In 2015, Erika gave her essential TEDx talk ‘It’s Time for Porn to Change‘. Her story was featured in the Netflix documentary series ‘Hot Girls Wanted: Turned On (“Women on Top”)‘, directed by Rashida Jones, and ‘Principles of Pleasure‘, directed by Niharika Desai. In 2019, Erika was named one of the BBC 100 Women’s most influential women of the year, and in 2022, her alternative vision of porn was featured in The New York Times and in the BBC Three & HULU series ‘Planet Sex with Cara Delevingne‘.

Like a Butterfly Erika Lust XConfessions

Come on Barbie, Let’s Go Party: Sexy Ways to Channel Your Inner Barbie

male and female dolls lying on one another channeling their inner barbie

We may be long past our days of playing with plastic dolls (or not, we don’t judge here) but if you’ve been anywhere these last few months, you’ve definitely seen and heard all about Greta Gerwig’s Barbie movie starring Margot Robbie and Ryan Gosling. I can’t lie–I’m stoked about seeing it and it’s really made me want to channel my inner Barbie. Like most folks with a vulva, I had tons of Barbie dolls growing up, they were one of my favorite toys, though I’ll admit, most of the time I spent playing with them was a lesson in sexuality more than traditional doll play. My Barbie’s were all lesbians or at least bisexual haha. Sorry not sorry Ken.

These days, I am an avid collector of toys of a different variety and while I don’t yet live in my Malibu Dreamhouse, a large number of them are pink! As a sex toy reviewer, pink begins to become a color you see way too often, but when you’re living in a Barbie world, that might not be such a bad thing.

How to Channel Your Inner Barbie in Sexy Ways This Summer

fun factory pink volta sex toy

Fun Factory has you covered. Whether you like to play solo or coupled with your favorite Ken, the Volta is one of their hottest toys and yes, it even comes in hot hot pink. Volta is typically known for being an external clitoral toy, but you can switch things up and use it while giving a blow job! Just add some water-based lubricant between the tips, slide it up and down your Ken’s shaft, and focus your attention on the head.

Volta’s tapping tips make vibrations stronger, which boosts arousal and heightens sensitivity. When playing solo, you can spread those tips and press one against your clit while using the other against your vaginal opening, or press them both anywhere you’d like. Go from wild percussion to classic vibration–the patterns are customizable and totally up to you. Your inner Barbie gets to choose wild to mild, girl.

fun factory pink diva sex toy

Dolphins are the epitome of cute, so what better way to channel your inner Barbie than with the Fun Factory Diva Dolphin G-Spot vibrator? This cute vibrator is made even better by the fact that it’s battery powered–did someone say girl’s trip? It boasts the most powerful battery vibration out there, so let that inner diva roar and explore! She’s perfect for any way you want to explore, from penetration to pinpoint external stimulation–offering what you have come to expect from Fun Factory, deep rumbling vibrations. Unlike many battery-powered toys, Diva Dolphin keeps the same level of power right until it runs out of juice.  You can also upgrade with their Hybrid Kit to charge rechargeable batteries inside the toy.

fun factory sharevibe pink sex toy

Sharing really is caring, especially when you’re talking about the Fun Factory Sharevibe in hot pink, complete with a bullet in the bulb. This wearable, vibrating double dildo lets you and your partner get very, very close. Its shorter bulb is designed for G-spot massage and a feeling of deep fullness; just lube it up, slip it in, and get ready to be richly rewarded for giving your partner the business. Even better, the ridge at the base rests against the clit, giving you friction and vibration exactly where you want it. Meanwhile, the receiver gets a smooth, slim shaft with a gentle curve that makes G-spot or prostate play a cinch. Hmmm we always knew Ken was into pegging, didn’t we? Maybe he’s gonna channel his inner Barbie this summer!

fun factory bootie fem sex toy

We can’t let Ken have all the bootie fun–The Fun Factory Bootie Fem is specially designed for a woman’s behind. This comfy, beginner butt plug was designed for vulva owners to wear during PIV sex. Bootie Fem has an asymmetrical base, so it doesn’t block the vaginal opening. Plus, the tulip tip was cleverly designed to add pressure near the G-spot, giving the strap-on or penis a thrilling squeeze.

Let’s Get Visual With Our Inner Barbie

Erika Lust is my favorite pornographer. Her films seem to jump off the screen with stunning color, stories, and scenes that make you feel as if you’re watching a regular movie–but much sexier.

Milkshake is a fantasy fiction movie, DRIPPING in nostalgia. With the 70’s aesthetic to the setting of an old-school diner, Milkshake leaves taste buds tingling. Director Charis Uster tells a story of a girl who has always dreamed of having a threesome with two men, as she takes a sip of her sweet milkshake – she finally gets to taste her dream. Her milkshake really DID bring the boys to the yard…

Become a Barbie girl, in a Barbie world. Indie adult director Maximus Skaff is back with a conceptual short film accompanied by a poem. Delve into the cotton candy dream world that is ‘Like A Butterfly’, where queer sex dreams come true. Like A Butterfly is a trans love story that shows the transition, similar to how a beautiful butterfly transforms from a cocoon.

No matter how you choose to channel your inner Barbie, I’m sure you’ll have a blast. If you’re like me, you now have the Aqua song stuck in your head, so you’re welcome. Be sure to check out the new film, coming to theaters July 21st, or wait until it’s available digitally (that’s my plan!) but most of all, live out loud, have tons of orgasms, and “Always leave things better than you found them.”

This article contains affiliate links, so if you treat yourself while shopping, I may earn a small commission. Please, do me a favor and clear your cache before you shop! Thanks 🙂

If you’d like to chat about anything discussed in this article, or sex education in general, get in touch here. For a list of companies I recommend, check out this ultimate list here. For more of my work, you can find me on Medium.

ethical porn

Top Ethical Porn Sites For Women to Explore Their Sexuality

Else Cinema by Erika Lust

It’s easy to go online and find porn. What’s not easy, is finding ethical porn, created and produced by women, for women, in what feels like a safe space to consume it. What does that even look or feel like? It can mean something different to everyone but for me, it means not being bombarded with ads, choices that feel more in tune with my desires, consent based films, and the knowledge that performers are paid a living wage.

“Big Porn” just doesn’t offer these things. Let’s be honest, most of us who consume porn have probably done so at least a few times on a free, tube site. I get it, I’ve done it myself in the past, even being part of the industry. Before I knew exactly how those sites worked, I thought somehow, the performers got a share of the ad revenue or were somehow being paid, even though I didn’t personally spend any money on the platform. It’s easy to convince ourselves we aren’t doing something wrong, especially when we’re broke and want a quick fix.

But using these tube sites isn’t ethical and more often than not, the performers whose videos and clips are featured on these sites never see a dime of the money made from them.

Research about these sites has taught me a number of things, one being, most of the videos uploaded to these tube sites aren’t even done with the performer’s permission. They’re taken from cam sites, ripped from DVDs, or screen grabbed from fan sites. Some may even be what’s known as revenge porn, videos and photos sent to a significant other at some point, then distributed after a breakup. The bottom line is, they’re not being distributed with consent. Clearly, not ethical porn.

Paying for your porn helps ensure performers are earning a living wage. Moreover, it changes the conversation about porn. How? When you pay for the porn you consume, you have a hand in sponsoring the kind of content you want to see–you’re supporting studios that do the right thing by providing safe spaces for their performers, who understand testing is important, who know conversations about consent mean a more comfortable environment for all, and the continuation of a product you enjoy.

Top Ethical Porn Sites For Women to Explore Their Sexuality

Erika Lust’s Feminist Collection of Ethical Porn Sites

Erika Lust is a pioneer in the porn industry for a reason and she’s created a number of sites to showcase her groundbreaking work. There’s site for just about anyone, from softcore porn to her exemplary XConfessions–where users can write in and disclose their own fantasies and potentially have it made into a film!

Else Cinema–When you’re looking for something else, Else Cinema, also known as The Erika Lust Soft Edition, then look no further. This is the first cinema of erotic movies that offers viewers a sensual experience. More romantic storylines and passionate affairs than your typical porn experience.

Lust Cinema–If you’re looking for porn that is feature-length or in a binge-worthy series with all-star adult performers, Lust Cinema is your answer. This is the adult studio for lovers of cinema and sex, with relatable storylines and realistic sex that’s part of a wider narrative. On Lust Cinema you will also find an extensive catalogue of porn films made by some of the top adult studios in the USA. Whether you’re craving lesbian porn or BDSM sex, expect to find it here starring some of your favorite porn performers.

XConfessions–Completely crowd-sourced erotic cinema: the public’s secret desires are turned into screenplays for Erika Lust and guest directors from around the world. If you’re ready to confess, your secret fantasy might just be their next short film!

The award-winning XConfessions was born in 2013 as the first step of Erika Lust’s mission to create a new wave of adult cinema. XConfessions is now home to a community of filmmakers, artists, performers, and viewers who love sex and film and are looking for a new kind of erotic experience.

Lust also has a non-profit, The Porn Conversation (TPC) which she runs with her partner, whose goal is to provide educational materials to parents, educators, and older teens concerning porn literacy. It’s a fantastic organization I am proud to be an ambassador for.

Lustery

Lustery–Founded in 2016 by Spanish filmmaker Paulita Pappel, Lustery started small, but with big ambitions. It germinated within Berlin’s sex-positive community with the goal of capturing the candid intimacy and raw passion of people’s sex lives. The market for the platform grew quickly, fed as much by word of mouth between couples as by an increasingly smut-literate audience hungry for authenticity in their porn. Its goal: To celebrate sex and relationships in their diversity by creating an archive of authentic intimacy and a sex-positive platform for people all around the world.

Side note, Paulita has been featured in a number of films which can be found on Erika Lust’s sites!

Sssh.com–Porn, reimagined. The award-winning site, Sssh, is the premier destination for sex-positive, ethical porn made from a woman’s point of view. Crowd-sourced films are inspired by fantasies and desires shared by their members. Their provocative storylines will challenge your perceptions of explicit sexual content. From cutting edge VR to narrative film, and what most porn sites leave out–written word and auditory stimulation. Sssh has been bringing phenomenal work to the porn industry since 1999, founded by critically acclaimed filmmaker, Angie Rowntree.

Ethical porn means something different to everyone, but the bottom line for most women is, we should be able to have a safe space to consume quality content to explore our sexuality. These sites provide that, while also having a bevy of items to choose from so we never run out of things to consume in the process.

If you’d like to speak further about any of these sites or porn literacy, get in touch!